From Visitor to Exhibitor! Why Did a Dubai Cooling Company Choose RACC to Expand Its Global Market?


Yesterday, a Dubai-based Middle Eastern refrigeration enterprise that attended last year’s RACC as a VIP guest officially confirmed its participation in RACC2025—achieving a remarkable transformation from “high-end visitor” to “core exhibitor.”Behind this decision lies not only the company’s strategic vision to expand into global markets, but also a strong recognition of RACC’s professionalism and growing international influence!



Photo: The RACC Organizing Committee with the newly joined Dubai exhibitor — BROTHERS COOL TRADING LLC. Booth No.: 2-D42. Welcome to visit and explore cooperation at their stand!


In recent years, with the deep advancement of the Belt and Road Initiative, trade between China and the UAE has been rising sharply. In 2024, bilateral trade exceeded RMB 800 billion, with an annual growth rate of 6.8%. As the economic hub of the UAE and a key international business center in the Middle East, Dubai attracts global enterprises and investors with its strategic location, open economy, modern infrastructure, and advantages in free trade and re-export logistics. It has also become a critical gateway for Chinese products entering the Middle East and Africa.


The RACC Organizing Committee has long focused on the Middle Eastern market. Each year, the committee conducts promotional campaigns in Dubai’s “Cooling Street,” inviting more professional buyers from the region to join RACC. After four years of steady development, RACC has become a vital channel for Dubai buyers to source HVACR products across the entire supply chain. Nearly 50 companies from Dubai attend RACC every year, many of whom have built strong, long-term partnerships with the committee. With BROTHERS COOL TRADING now officially joining as an exhibitor, RACC’s ties with the Middle East have reached an exciting new milestone.


With just 36 days to go until RACC2025, we look forward to reuniting with our long-standing Middle Eastern partners and welcoming more buyers and enterprises worldwide to join this global HVACR event!



On September 4–6, 2025, the RACC Committee conducted promotional activities in Dubai’s Cooling Street, receiving enthusiastic recognition from local businesses.




RACC2025: Stronger Than Ever!

From October 23–25, 2025, RACC will celebrate its 5th edition with a grand upgrade—not only expanding exhibitor numbers and floor space, but also enhancing exhibition quality and service levels to create an open, collaborative international platform for HVACR exchange.

  • 70,000+ sqm exhibition space
  • 900+ global exhibitors
  • 150+ high-level international forums & summits
  • 40,000+ domestic professional buyers


Key forums will include the 5th International HVACR Trade Forum, the 5th China Refrigerant Development Summit, the 5th China Cold Chain & Cold Storage Development Summit, and the AI + HVACR Forum, bringing together cutting-edge discussions on green, low-carbon development and smart technologies.


Since the launch of RACC2025, buoyed by excellent reputation and extensive international promotion, nearly 700 enterprises have confirmed participation, including Hispania, Shenya Chemical, Smaco, Kailin, Boda Bingzhou, Yinbin Aluminum, Kaikunda, Zhexue, Kubo, Zhongli, Haiding, Dong’ao, Mette, Yongan, Binglong, New Spoland, Sanlaizi (Japan), Bingke, Lingxian, Meddy, Qilite, Gongyuan, Soloon Controls, Wiko, Fuyuan, Xingyi Fans, Hushi Lida, Ganshi, Fengyin, Xinweiming, Fengshen, Hongyu, Sanben, Taiqi, Jiajiafu, Haoyang, Langri, Weishanzhi, Samowei, and many more. Exhibitor numbers are up 70% YoY, with 80% being repeat participants!


Endless opportunities, global buyers, and massive orders await you at RACC2025!


For more information and registration, please scan the QR code below.