From August 24 to 26, despite Dubai’s scorching temperatures of over 40°C, the RACC Organizing Committee visited various stores along Dubai’s Refrigeration Street, carrying out on-site visits and inviting overseas buyers in an organized manner.
As a renowned wholesale and distribution hub for refrigeration products in the Middle East, Dubai’s Refrigeration Street is home to more than 200 professional refrigeration trading businesses, with operations reaching markets across the Middle East and North Africa. Local businesses have long been engaged in refrigeration import and export trade, making the area an important channel for Chinese refrigeration companies seeking to expand into the Middle Eastern market.
During the visit, the RACC Organizing Committee went door to door along the street, distributing exhibition promotional materials and holding in-depth, face-to-face discussions with business owners. The team introduced the scale of the 6th RACC Refrigeration and Cold Chain Expo and its comprehensive range of products covering the entire industry chain. They also explained the exclusive VIP services, targeted business matchmaking and other key benefits available to overseas buyers, warmly inviting local businesses to visit and source products in Hangzhou this October.
The RACC Organizing Committee on Dubai’s Refrigeration Street
Promoting the RACC Exhibition Series and Gaining Widespread Recognition
During the visits, the Organizing Committee also made special follow-up visits to buyers who had attended previous editions, carefully learning about their annual purchasing plans and product requirements while collecting suggestions for improving exhibition services. Various on-site services provided by RACC received consistently positive feedback, with the dedicated prayer room for Muslim visitors earning particular appreciation from local buyers. The team also actively engaged with a large number of new prospective buyers, accurately documenting their sourcing interests in compressors, refrigeration components, complete cold storage systems and other product categories, gathering first-hand insights into genuine market demand.
· Muslim Prayer Room ·
Local businesses have a high level of confidence in the quality and value for money of Chinese refrigeration products. After learning more about the exhibition’s advantages and supporting services, many buyers expressed a clear intention to attend RACC in person, hoping to bypass intermediaries and connect directly with manufacturers in China. Several prospective buyers have already left their contact details and are preparing to complete their visitor registration.
Traveling thousands of miles to engage directly with overseas markets and capture the latest industry trends. Every on-site visit and targeted invitation helps exhibitors build a high-quality international buyer network and promotes more efficient connections between global supply and demand.
October 22–24 | Hangzhou Grand Convention and Exhibition Center
The 6th RACC Refrigeration and Cold Chain Expo looks forward to welcoming both new and returning buyers from the Middle East to explore new international trade opportunities in the refrigeration industry together!
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